Every ad and script, checked against your rules. Your team signs off.
AuditSail checks image ads, video ads and call scripts against FCA, SRA, CAP/ASA, ICO and Ofcom rules and your own guidelines. Each rule is marked pass, fail or inconclusive, and each asset passes or fails.
- Pass or fail per asset
- Pass, fail or inconclusive per rule
- You set the pass mark
APR disclosure present · pass- "Guaranteed" language · fail
- Risk warning prominence · inconclusive
a result for every rule
ASSETS CHECKED · RULES CHECKED AGAINST
Manual review can't keep up. The FCA is pulling more promotions.
Checking every partner ad and call script by hand is slow, so teams end up sampling. The FCA's own figures show how often promotions are being amended or withdrawn.
Whatever isn't reviewed is still your firm's responsibility.
Regulator rules and yours, graded your way.
Each rule is marked pass, fail or inconclusive. You give each rule a severity level and decide where the pass mark sits.
Regulator rules
FCA, SRA, CAP/ASA, ICO and Ofcom rules for England and Wales, plus a Consumer Duty rule pack.
Your guidelines
Your disclaimers, banned phrases and brand rules, drafted with AuditSail's guideline generator and signed off by your team.
Your scoring
Higher-severity rules deduct more points when they fail, and you set the score below which an asset fails. Inconclusive outcomes don't deduct.
Your sign-off
Results go to your reviewers. The final decision on every asset stays with your team.
What else AuditSail checks.
See what's running in your name. Before a regulator does.
30 minutes with our team. We'll show you AuditSail checking assets like yours and answer your questions.
Companies House registeredData stored in the UKEngland & Wales rules