AuditSail
FCA19,766 promotions amended or withdrawn · 2024
INDUSTRY · FINANCIAL CLAIMS & LITIGATION

An affiliate just promised "guaranteed compensation." The SRA will ask who approved it.

In claims marketing, your compliance liability runs from funder to sub-affiliate. Every misleading claim, every missing disclaimer, every unapproved ad - regulators can hold the firm accountable, not just the affiliate who published it.

  • FCA
  • SRA
  • ASA
  • CAP
  • ICO
  • Ofcom
EXAMPLE
Image ad · Affiliate 1Flagged
Affiliate 1 · SponsoredMotor finance claims

Guaranteed compensation.

Thousands already paid out. No win, no fee.

Check your claim →
!
FailHigh

Promises compensation as a certain outcome.

FCA / SRA · misleading claim+2 more findings

CLAIM TYPES COVERED

DCA claimsMotor financePCP / HP claimsPPIMis-sold pensionsHousing disrepairGroup litigationPersonal injuryData breach claimsInvestment fraud
THE LIABILITY PROBLEM

Your name is on marketing you've never approved.

The risk in claims marketing isn't what your compliance team reviews. It's what's running three layers below them that nobody's checking. In July 2025 the SRA and FCA jointly warned law firms and CMCs about the accuracy of their marketing and how clients are passed on from third parties.

1,200 misleading car finance claims adverts removed or amended by CMCs after FCA action since January 2024.

FCA · JOINT TASKFORCE UPDATE, JULY 2026
THE CLAIMS MARKETING CHAINEXAMPLE
  1. Funder
  2. SRA firm
  3. CMC
  4. Trading style
  5. AffiliateFlagged
  6. Sub-affiliate

Six tiers · one audit trail · 1 flagged

COVERAGE

Every asset checked.
Every partner governed.
Every decision logged.

01

Catch claims before claimants

"Guaranteed compensation." "Thousands already paid out." "No win, no fee" without qualification. Each is flagged against the rule it breaks.

02

Scripts and calls, not just ads

Call scripts and call recordings are checked against the same rules as your ads. Every ingested recording is checked, not a sample.

03

Show your working when the SRA or FCA asks

Each check records the asset, each rule's outcome and who on your team signed it off.

Image ad · Affiliate 1EXAMPLE
  • No guaranteed outcomesFCA / SRAHighFail
  • "No win, no fee" explainedFCA / SRAMediumFail
  • Payout claims backed by evidenceFCA / SRAInconclusive
Score55/100 · pass mark 80
Sign-offRejected · Reviewer 1
THE PRESSURE ON CLAIMS MARKETING

The regulators are counting.

19,766Promotions amended or withdrawn after FCA intervention · 2024
46%Of those 19,766, the share from FCA work with 46 authorised claims management companies
89SRA open investigations into 71 high-volume claims law firms · Jan 2026

Sources: FCA, Financial promotions data 2024; FCA and SRA joint warning, February 2026

RELATED INDUSTRIES

Same playbook. Different sector.

LAST WORD

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